ACCUMULATED PROJECTS

Collected Works 2018—2021

My relationship to Colette Pomerleau began several years ago as she was introduced to me online through a mutual connection. Over the years I have been slowly watching her eye capture subtle still moments over instagram and falling in love with the understated aesthetic she has been building with these images. This type of imagery was well suited for the inspiration and initiation of the "sealed archive of otherwise personal instagram content" concept that would later develop.

Initial casual project brief, description & conversation. via Instagram:


Kendall: You wanna work on something with me?


Colette: What if I said yes blindly.

Kendall: Then I would give you the details.


Colette: Yes ✨

Kendall: I basically wouldn't need you to do much besides collate your images :)
I have been trying inspire myself to do design work / art direction of projects that feel more like art works, or at least more that exist off screen.

Colette: ❤️

Kendall: I have been toying around ways to show the 1000s of my photos that don't end up on instagram, due to them not being "good enough" or whatever social reasons, or just simply personal editing.

Following so far...?

Colette: I am :)

Kendall: So, I wanted to explore the idea of an archive of photos meant for publishing, those meant for instagram, and those almost seeming forgotten. All mixed into the same document.
Then I thought, why use my photos when I can use someones that I admire and someone who actually creates artful images with their eye and camera.
The format was inspired by a couple design things i've seen around.
Using the glue edge on all the exposed sides.

Almost sealing the the photos in the book.

Colette: Can I see the thing that inspired you?

Kendall: (Shares an image of Commission Studio's DKNY stacked and pad bound invites)

So like similar, but you wouldn't tear into the pages... but I guess one could.


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We Want You To Care — Art Book / Object
Initiated February 2020, Completed February 2021 — Colette Pomerleau, Kendall Henderson, Sophia Marinelli
We Want You To Care — Art Book / Object
Initiated February 2020, Completed February 2021 — Colette Pomerleau, Kendall Henderson, Sophia Marinelli

Initial casual project brief, description & conversation

Colette's images that sparked and cultivated the project, along with some working process moments.

The Forward.
Written by Kendall Henderson

Introduction pages are left loose to reveal only some of the details, title, image formats, and image timestamps before the sealed portion of the object.

10" x 11" 233 pgs, individually hand bound with glue exposed on three sides. Perfect bound cover with light embossed "We Want You To Care" title. Combination of risograph and laser printing on arjowiggins creative papers.

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anOnlyChild — Identity, Website and Ecommerce Design and Direction
Initiated September 2020, Completed February 2021 — Kendall Henderson, Sophia Marinelli
anOnlyChild — Identity, Website and Ecommerce Design and Direction
Initiated September 2020, Completed February 2021 — Kendall Henderson, Sophia Marinelli

A peek introduction to anOnlyChild's brand ethos. Which is a reflection of the Jamaican American heritage of its founder.

Our grid structure came from a client reference to Martin Rose. Which intrigued us form many reasons but led to the idea of having a fixed oddly placed navigation throughout the site.

The center piece, fixed navigation, gave us the foundation for the design direction.

We were then asked to spend a week on an identity concept, which was still undecided at the time.

The 6 directions we shared were all based on simple wordmark forms that explore the phonetics of the name and its spacing.

Follow up pieces to showcase the collections full looks and campaign images in a digital-physical format.

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DESIGN DIRECTIONS

01 ItIsWhatItIs

  • Ultra familiar
  • Spelled out Info
  • Default Typography
  • Understated Quality
  • Labeling

02 Bookish

  • Super readable
  • Comfortable type choices
  • Academic by nature
  • Identifying content, generous margins. List Form

03 Point ~ Counter Tertiary

  • Technical / clumsy
  • (un)refined / (un)sophisticated
  • Low brow / high brow
  • Accidental success
  • Freudian slip

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At Large Magazine — Rebrand and initial design direction for 2017-2018 volumes
Initiated September 2019, Completed November 2019 — Kendall Henderson, Nick Weltyk
At Large Magazine — Rebrand and initial design direction for 2017-2018 volumes
Initiated September 2019, Completed November 2019 — Kendall Henderson, Nick Weltyk

Our initial key conceptual goals. Determined from assessing other sources, points of success and intrigue

Proposed directions that aimed at finding various ways to add abstract tactility to the ethos of the magazine

Direction 1 based on straight forward and subtle familiarity in labelling printed materials.

Direction 2 built from the monotonous but clear display of long form layout. Formating information into a whole.

Direction 3 looks for ways to birth moments of unexpected tension.

Synthesized client feedback and typographic studies

A Refined Variation of Direction 1 & 2

Brand direction executed across further issues 10—13

JAMES OLIVER HORTON
Was the Benjamin Banneker Professor of American Studies and History at George Washington University, who's works were contemplated when forming this sequence.

Published Writings:
pg 36 Slavery and the Making of America

pg 40–41 Slavery and Public History, the tough stuff of American history. Chapter 3 Slavery in American History an Uncomfortable National Dialouge.

"Popular novels and films portrayed slavery in

romantic and sentimental terms, casting slaves as childlike creatures who

often exasperated lovingly benign white masters. Generally, textbooks

reinforced this view."

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Arranged Reflections — A Short (Open Sourced) Compilation Film
Initiated July 2020, Completed August 2020 — Kendall Henderson
Arranged Reflections — A Short (Open Sourced) Compilation Film
Initiated July 2020, Completed August 2020 — Kendall Henderson

Thoughts regarding the subject of slavery's effects are internal, however some of the words have been inspired by the research and writings of Boston historian, James Oliver Horton.

Visual, Conceptual and Mental References

Initial written statement.

Full arranged sequence of clips arranged and spliced throughout.
Each clip was sourced specifically from Black or pro-Black filmmakers (see credits)

"A self portrait is a representation of an artist, created by that artist. Consider for a moment. If that representation wasn't created by that artist at all. Instead it was created by someone else, with evil intent."

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Beats By Dre — Power Beats Pro. Product Launch Campaign
Initiated February 2020, Completed March 2020 — Michael Malowanczyk, Kendall Henderson
Beats By Dre — Power Beats Pro. Product Launch Campaign
Initiated February 2020, Completed March 2020 — Michael Malowanczyk, Kendall Henderson

We started by dissecting the Powerbeats Pro New Colors brief. Then asking ourselves a series of questions in response.

Round 1 — Direction 1 — Deals with Aura based mood colors.

Round 1 — Direction 2 — Aims to show uniqueness in the product update by focusing on abstract crops.

Round 1 — Direction 3 — A simple portraiture direction that highlights individuality in choice of color.

Round 1 — Direction 4 — Looks at the colors as a coded reference.

Round 1 — Direction 5 — Enhances the color way names as physical elements.

Selected Round 2 — Direction 2 "Chopped and Cropped" — Initial exploration explores ways to show full product with the abstracted cropped product images.

Selected Round 2 — Direction 4 "Swatch Beats" — Uses the color bar swatches as frames for product.

Selected Round 2 — Direction 5 "Elemental" — Simplifies and explores all the elemental representations.

Final "Chopped and Cropped" Approved and Launch Direction.

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Sergio Tacchini — Heritage sportswear rebrand and brand development
Initiated May 2019, Completed January 2020 — Jackson Cantor, Kendall Henderson
Sergio Tacchini — Heritage sportswear rebrand and brand development
Initiated May 2019, Completed January 2020 — Jackson Cantor, Kendall Henderson

The archives as reference and our base foundation for developing an updated identity.

Discovering the anatomy of the (1980's) logomark and the history of typography used in the logotype.

(Some of) a series of iterative logomarks that tested the range of departure we could achieve without losing recognition.

Internal conclusion of the first 3 direction proposals. (Full Exploration / Design and Strategy Proposal)

The selected Logomark and logotype followed rigorous series of small steps to Maintain the heritage of the brand. (full synopsis / project overview)

Color Palette based archive adverts and garments. A standard typographic family with unique variation.

Initial overall brand items were developed in tandem with the 2020 brand guidelines document.

Campaign ‘Test’ visuals and layout

Capsule graphics Proving the roll out of the new brand Identity Beginning Spring ’21.

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VISUAL AUDIT

01 SSENSE.COM

  • Unique feature imagery
  • 4up Shop
  • Large Look Product Pages
  • Categorized Editorial Buckets
  • Need to Know Collapsed Header & Footer

02 ARKET.COM

  • Featured Product & Stories
  • 4up Shop
  • Process & Material Story
  • Expanded Header Nav & Trending Items

03 ACNESTUDIOS.COM

  • Editorial Masthead
  • Store Images
  • Home Page Peeking
  • Style, Color and Size Nav
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Undefeated — Website and e-commerce redesign
Initiated December 2018, Completed February 2020 — Dinesh Dave, Kendall Henderson
Undefeated — Website and e-commerce redesign
Initiated December 2018, Completed February 2020 — Dinesh Dave, Kendall Henderson

Undefeated semi initial correspondence, containing initial brief document and Asset plan

A set of key UI/UX findings considered to be successful amongst category adjacent ecomm websites

Selected Direction, 03: Tetris Blocks—Beginning to ideate on a straight forward yet unique modular layout

R1 approved home page design

Full Presentation of our layout represented across primary and secondary pages.

He took my hand. Led me to the red carpet. I stopped myself before reaching the road, In objection. "But I have no shoes to dance the dance," I said. And In my objection I stepped into the shoes and his grin grew gaudier. With uncertainty and one crooked foot in front of the other, I began to dance. His talons now grip my bleeding hands. Descending came the shadow of my eyelids revealing the red carpet to me. So vast and so appealing! How could he be so kind to share all of this with me? Here we are many years later. Me facing the devil, dancing the same dance of yesterday. 

After the uprisings last year and even before then I've been consistently thinking about how we can successfully achieve our visions without the coercion  of capitalism. When I think about the type of career I want to build for myself it has a lot to do with the freedom to express myself in the way I see the best fit. Entering the world of photography has been both invigorating and uninspiring simultaneously . There is this unfortunate fixation on someone being the first and the youngest that creates a delusion around assumed access. "Responsibility without power is a mockery and a farce." (W.E.B. Du Bois) 

Will we have proper time to grow and nurture our gifts? When each institution that we assimilate to is owned by the prior stakeholders, who is really in control? Is first and young, the path to power and true growth? Is this really all we have to offer as the image-makers of the future? I dream about being able to create my visions without the transactional conditioning of capitalism and you all should too. I will be the first to say that I am guilty of this as well, and the problem can not be solved by one individual. We might be "getting money", but we should be careful about the mirages we sell to our communities, especially when it means selling our identities back to us. What will be left of us? 

There's a responsibility that rests on the shoulders of photographers who are Black to not be lazy about propping up false images. As image-makers, we have a responsibility to perception, and it's better to tell the truth than to feed a lie. Buying from Black-owned businesses does not mean subscribing to capitalism although be it at the moment supporting us. And at the same time, it's unfair, isn't it? It's unfair that we shouldn't indulge the vain luxuries that come with participating in the democratization of telling the world what it means to be Black in America. It's unfair, isn't it? Is it unfair that we might hold the "youngest Black photographer" accountable for pretending to be an agent of change in the face of cronyism and ignorance? It is disappointing to see advertisements and magazine covers be enough to satisfy our years of effort. Shaking the table and shaking hands are two different things. 

Some of our focus seems to be on false progress; here we are a year later assimilated into what we preached against. I may never be the "first," "youngest," or give up my body to the old and wicked who lust at it, nor do I desire to, and that's okay. My identities are sacred to me. So, if I have to dance the dance I hope I'm able to save myself from the dance when I can. My aim is to hold the door open and lend a hand when and where I can. We're all guilty on the red carpet and not a single person is to blame. We all have red hearts and blood on our hands. 

Not much has changed, and all is well in the devil's heaven.

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Red Pedestal – A Subtle Image Critique
Completed March 2021 — Adraint Khadafhi Bereal
Red Pedestal – A Subtle Image Critique
Completed March 2021 — Adraint Khadafhi Bereal

The Essay

Image 1

Image 2

Image 3.
Styling:@caribenacowgirl Model:@aheem_sosa Set Design:@dstroiker Photo Asst:@_juntan

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2020 Product Edition — Various apparel and merchandise items designed within the studio
Initiated September 2020, Completed November 2020 — Thee Tham, Kendall Henderson
2020 Product Edition — Various apparel and merchandise items designed within the studio
Initiated September 2020, Completed November 2020 — Thee Tham, Kendall Henderson
®(C) 2021 PRON