ACCUMULATED PROJECTS

Collected Works 2018—2022

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Still Standing by Hannah Price — Historic Photobook Layout
Initiated July 2022, Completed August 2022 — Hannah Price
Still Standing by Hannah Price — Historic Photobook Layout
Initiated July 2022, Completed August 2022 — Hannah Price

In 2022 Hannah Price reached out via instagram regarding a photography project she was commissioned for, which called for documentation of several historic black land marks in Pennsylvania. (some official noted and some unofficial but relevant to culture).

We spoke over email for about 1 week regarding the value of presenting historical and present documentation in a contemporary way. We then quickly landed on, what would be, the close to final layout with a few crop adjustments to maintain her photographer's intention for each image.

Perfect Bound. Finished Size 7"x9". 86 pages. Digital Print.

We chose a flood of royal purple for each cover, and peek invite to the image on the inside covers.

Parts of the forward, by Gordon Parks and Brent Leggs, (Executive Director of the African and Senior Vice President at the National Trust for Historic Preservation) and other introduction writing.

Hannah's documentation centers around specific landmarks; Paul Robeson's house, Marianne Anderson's House, Joe Fraizer's Gym, August Wilson's House, The New Granada Theater and The National Negro Opera House in Philadelphia and Pittsburgh, PA.

During which she captured individuals who happened to be in the vicinity, which gives adjacent context to the overall collection of images. Read her words here.

Conclusion.

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Immortale Jewellery — Jewelry Brand Creative Direction / Identity
Initiated July 2022, Completed September 2022 — Thee Tham
Immortale Jewellery — Jewelry Brand Creative Direction / Identity
Initiated July 2022, Completed September 2022 — Thee Tham

Our decided expressions of the brand, come from the theories of alchemy – cultured compositions, physicality and witchcraft, which are characteristics of Paris the maker and artist.

For this group of assets our art direction was inspired by the analog compositing of fine jewllery advertisements from the 50's.

Using a combination of printed photographs of subjects; Amira and Logan, with pieces arranged on top to create dynamic representations of Paris' unique styling, craft and complexities within each item.

The output combines traditional concepts of feminine beauty with intensity, power and dark aesthetics.

The finalized logotype boldly contrasts the brands characteristics while referencing the action of working with metals in a uniquely simple form.

01/04

1. Equilibrium

We are a brand that forever considers the parallel affect our products / other products have on the natural earth. Creating and reinforcing new infrastructure to alter existing past behavior.

2. Liquidless

We make products that are sustainable in composition as well as existing in a liquid-less form, which is unique to the category as well as positively impactful on carbon footprint.

3. Surprising

Since our measure of success is the change in overall behavior toward ecology we should always have the conversation in an unexpected way. Normalizing the subject in the present of sustainability in order to be a building block for future thinking.

4. Encouraging

We would like to reframe the type of dialogue around ecology. Most of this is not encouraging and places nearly all the responsibility of change on the individual, when we believe that responsibility falls on those who create infrastructure.

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01/02
Generation Conscious — Brand Identity, Brand Systems and Website Design
Initiated July 2022, Completed July 2022 — Kendall Henderson, Joe Wright, Labelle Chang, krftwrk, Greg Genco. Generation Conscious , Marta Sharapova
Generation Conscious — Brand Identity, Brand Systems and Website Design
Initiated July 2022, Completed July 2022 — Kendall Henderson, Joe Wright, Labelle Chang, krftwrk, Greg Genco. Generation Conscious , Marta Sharapova

We began with our overall synopsis of sustainable cleaning product brands — outlining specific visual properties in use.

The findings led us to align on pillars that Generation Conscious could represent, while also giving us meaningful foundation to build into our visual exploration.

Our overarching goal. Be new, for the future present.

Our 3 directions were distinctly focused on the look of clean, attraction and appeal, and ironic visual expression.

We identified the success' of the first round of design — weighing the pros and cons of a differentiating mark as well as wild typographic styling.

We determined that a balance between the stamp of a professional product and a more wild behavior from the system would be most effective for Generation Conscious' pursuits.

The liquid puddle logo mixed with a unique florescent gradient (not final) and effected typography allowed the brand to strike a range of professional and youthful tones.

Refinements and firming of our final brand marks.

Initial titling furthers the notion of liquid visuals as graphics. Motion by Joe Wright.

Overview of how the baseline brand identity system comes together online and offline. (revised color palette)

The final website was designed to live between a vibrant new brand developing trust worthy product. Development by krftwrk.ca.

Generation Conscious' patent laundry sheet dispensing wall mounted vending, and some other designed shipping items.

01/02

The usual approach, when presenting BLACK related holiday campaigns, is often very one note. Lacking a profound depth and thus exposing inauthenticity.

Direction 1 compositionally hints at the nuance and multiplex of the individuals being celebrated. They are not solely rappers, musicians — they are much more. Each one is a universe of titles, emotions, and legacy.

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YouTube Music — Black History Month — Digital Brand Campaign
Initiated January 2022, Completed February 2022 — Kendall Henderson
YouTube Music — Black History Month — Digital Brand Campaign
Initiated January 2022, Completed February 2022 — Kendall Henderson

Our YouTube Music BHM direction starts from a constant contemplation of just how big and vast the black music discography can be (from recorded history and limited visibility through time). Much like our galaxy.

Proof of concept through a 1 pager of sketches and color reference, along with some scale testing.

With the core visuals in place, we built the structure of elements to combine and form many variations of playlist covers.

The main playlist covers featured prominent artist who've lead music and culture over the course of time.

Supporting playlist covers were genre focused, highlighting the sounds of Black and universal music.

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Thank You For Coming — NYC Supper Club. — Design Direction and Visual Concept
Initiated April 2021, Completed November 2021 — Kendall Henderson, Kristy Chen, Labelle Chang
Thank You For Coming — NYC Supper Club. — Design Direction and Visual Concept
Initiated April 2021, Completed November 2021 — Kendall Henderson, Kristy Chen, Labelle Chang

Childhood memories of large family gatherings in a small town in Chengdu, and years of exposure to flavors of all kinds inspired a series of malleable private dinners in creative open spaces during the summer months in Brooklyn.

"Thank you for coming". The begging of a welcome greeting and the polite send off. THANK YOU FOR COMING is an open concept dinner series created by amateur chef Kristy Chen, who experiments with flavor's and experiences.

Whilst developing the first dinner we looked at the qualities of typography and elements of neon restaurant signs. A visual reference that blends the spaces of American and Chinese cuisine in an adjacent way.

We also took note of the communal style of circular tables and plating style of traditional Chinese dinners as an element to build the brand from. Along with an evolved Chinese coin shape, which combined Kristy's given name Xing – meaning shooting star – with the luck associated with Chinese money.

Various branded elements: Plate Container Shapes, Wordmarks, and TYFC Coin Logo

The introduction dinner marked the beginning of mixed cuisine and exploratory menu's. Each with different themes based on season and Kristy's specialties.

Since each dinner was themed we could ideate and design around each meal's concept.

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Sergio Tacchini — Heritage sportswear rebrand and brand development
Initiated May 2019, Completed January 2020 — Kendall Henderson, Jackson Cantor
Sergio Tacchini — Heritage sportswear rebrand and brand development
Initiated May 2019, Completed January 2020 — Kendall Henderson, Jackson Cantor

The archives as reference and our base foundation for developing an updated identity.

Discovering the anatomy of the (1980's) logomark and the history of typography used in the logotype.

(Some of) a series of iterative logomarks that tested the range of departure we could achieve without losing recognition.

Internal conclusion of the first 3 direction proposals. (Full Exploration / Design and Strategy Proposal)

The selected Logomark and logotype followed rigorous series of small steps to Maintain the heritage of the brand.

Color Palette based archive adverts and garments. A standard typographic family with unique variation.

Initial overall brand items were developed in tandem with the 2020 brand guidelines document.

Campaign ‘Test’ visuals and layout

Capsule graphics Proving the roll out of the new brand Identity Beginning Spring ’21.

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Apple Music — Black Music Month + Juneteenth — Digital Brand Campaign
Initiated April 2021, Completed June 2021 — Kendall Henderson
Apple Music — Black Music Month + Juneteenth — Digital Brand Campaign
Initiated April 2021, Completed June 2021 — Kendall Henderson

Syncing with the Apple Music (design / strategy teams) and Apple Values this conversation begins with dialogue around what Black Music means beyond the stereotypical connotations. (Some of) Our thought starters as follows...

Positioning Black Music as an expression of Black lifestyle & acknowledging how it pushes beyond limits became key pillars. We aim at celebration while aware this multi-genred, nuanced expression shares moments of trial, sadness & sorrow.

Initial visual direction exploration plays with: Large expanses as yet to be defined potential, abstract molecular like evolving shapes, and solid graphic flag like compositions.

Our conclusion became an extension of a reference piece, a photograph mosaic from the team's collective friend and artist Ibrahem Hasan.

A deduction based kit of parts that allowed the Apple Music design team to expand this system across all touch points and differentiated elements for assets related to BMM (2/3) and the Juneteenth portion of the campaign (3/3)

Overview of both Black Music Month and Juneteenth components in use across the Apple Music desktop and mobile platforms.

My relationship to Colette Pomerleau began several years ago as she was introduced to me online through a mutual connection. Over the years I have been slowly watching her eye capture subtle still moments over instagram and falling in love with the understated aesthetic she has been building with these images. This type of imagery was well suited for the inspiration and initiation of the "sealed archive of otherwise personal instagram content" concept that would later develop.

Initial casual project brief, description & conversation. via Instagram:


Kendall: You wanna work on something with me?


Colette: What if I said yes blindly.

Kendall: Then I would give you the details.


Colette: Yes ✨

Kendall: I basically wouldn't need you to do much besides collate your images :)
I have been trying inspire myself to do design work / art direction of projects that feel more like art works, or at least more that exist off screen.

Colette: ❤️

Kendall: I have been toying around ways to show the 1000s of my photos that don't end up on instagram, due to them not being "good enough" or whatever social reasons, or just simply personal editing.

Following so far...?

Colette: I am :)

Kendall: So, I wanted to explore the idea of an archive of photos meant for publishing, those meant for instagram, and those almost seeming forgotten. All mixed into the same document.
Then I thought, why use my photos when I can use someones that I admire and someone who actually creates artful images with their eye and camera.
The format was inspired by a couple design things i've seen around.
Using the glue edge on all the exposed sides.

Almost sealing the the photos in the book.

Colette: Can I see the thing that inspired you?

Kendall: (Shares an image of Commission Studio's DKNY stacked and pad bound invites)

So like similar, but you wouldn't tear into the pages... but I guess one could.


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We Want You To Care — Colette Pomerleau — Art Object / Book
Initiated February 2020, Completed February 2021 — Sophia Marinelli, Colette Pomerleau
We Want You To Care — Colette Pomerleau — Art Object / Book
Initiated February 2020, Completed February 2021 — Sophia Marinelli, Colette Pomerleau

Initial casual project brief, description & conversation

Colette Pomerleau, gathered 200+ photos to be printed, sealed & not shared online. The images live in a book bound on all sides. Exploring our relationship to photography in our current instant gratification / visual culture.

The Forward.
Written by Kendall Henderson

Introduction pages are left loose to reveal only some of the details, title, image formats, and image timestamps before the sealed portion of the object.

10" x 11" 233 pgs, individually hand bound with glue exposed on three sides. Perfect bound cover with light embossed "We Want You To Care" title. Combination of risograph and laser printing on arjowiggins creative papers.

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anOnlyChild — Identity, Website and Ecommerce Design and Direction
Initiated September 2020, Completed February 2021 — Kendall Henderson, Sophia Marinelli
anOnlyChild — Identity, Website and Ecommerce Design and Direction
Initiated September 2020, Completed February 2021 — Kendall Henderson, Sophia Marinelli

A peek introduction to anOnlyChild's brand ethos. Which is a reflection of the Jamaican American heritage of its founder.

Our grid structure came from a client reference to Martin Rose. Which intrigued us for many reasons but led to the idea of having a fixed center placed navigation throughout the site.

The center piece, fixed navigation, gave us the foundation for the design direction.

We were then asked to spend a week on an identity concept, which was still undecided at the time.

The 6 directions we shared were all based on simple wordmark forms that explore the phonetics of the name and its spacing.

Follow up pieces to showcase the collections full looks and campaign images in a digital-physical format.

01/01

DESIGN DIRECTIONS

01 ItIsWhatItIs

  • Ultra familiar
  • Spelled out Info
  • Default Typography
  • Understated Quality
  • Labeling

02 Bookish

  • Super readable
  • Comfortable type choices
  • Academic by nature
  • Identifying content, generous margins. List Form

03 Point ~ Counter Tertiary

  • Technical / clumsy
  • (un)refined / (un)sophisticated
  • Low brow / high brow
  • Accidental success
  • Freudian slip

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At Large Magazine — Rebrand and initial design direction for 2017-2018 volumes
Initiated September 2019, Completed November 2019 — Kendall Henderson, Nick Weltyk
At Large Magazine — Rebrand and initial design direction for 2017-2018 volumes
Initiated September 2019, Completed November 2019 — Kendall Henderson, Nick Weltyk

Our initial key conceptual goals. Determined from assessing other sources, points of success and intrigue

Proposed directions that aimed at finding various ways to add abstract tactility to the ethos of the magazine

Direction 1 based on straight forward and subtle familiarity in labelling printed materials.

Direction 2 built from the monotonous but clear display of long form layout. Formating information into a whole.

Direction 3 looks for ways to birth moments of unexpected tension.

Synthesized client feedback and typographic studies

A Refined Variation of Direction 1 & 2

Brand direction executed across further issues 10—13

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Beats By Dre — Power Beats Pro. Product Launch Campaign
Initiated February 2020, Completed March 2020 — Kendall Henderson, Michael Malowanczyk
Beats By Dre — Power Beats Pro. Product Launch Campaign
Initiated February 2020, Completed March 2020 — Kendall Henderson, Michael Malowanczyk

We started by dissecting the Powerbeats Pro New Colors brief. Then asking ourselves a series of questions in response.

Round 1 — Direction 1 — Deals with Aura based mood colors.

Round 1 — Direction 2 — Aims to show uniqueness in the product update by focusing on abstract crops.

Round 1 — Direction 3 — A simple portraiture direction that highlights individuality in choice of color.

Round 1 — Direction 4 — Looks at the colors as a coded reference.

Round 1 — Direction 5 — Enhances the color way names as physical elements.

Selected Round 2 — Direction 2 "Chopped and Cropped" — Initial exploration explores ways to show full product with the abstracted cropped product images.

Selected Round 2 — Direction 4 "Swatch Beats" — Uses the color bar swatches as frames for product.

Selected Round 2 — Direction 5 "Elemental" — Simplifies and explores all the elemental representations.

Final "Chopped and Cropped" Approved and Launch Direction.

JAMES OLIVER HORTON
Was the Benjamin Banneker Professor of American Studies and History at George Washington University, who's works were contemplated when forming this sequence.

Published Writings:
pg 36 Slavery and the Making of America

pg 40–41 Slavery and Public History, the tough stuff of American history. Chapter 3 Slavery in American History an Uncomfortable National Dialouge.

"Popular novels and films portrayed slavery in

romantic and sentimental terms, casting slaves as childlike creatures who

often exasperated lovingly benign white masters. Generally, textbooks

reinforced this view."

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Arranged Reflections — A Short (Open Sourced) Compilation Film
Initiated July 2020, Completed August 2020 — Kendall Henderson
Arranged Reflections — A Short (Open Sourced) Compilation Film
Initiated July 2020, Completed August 2020 — Kendall Henderson

Thoughts regarding the subject of slavery's effects are internal, however some of the words have been inspired by the research and writings of Boston historian, James Oliver Horton.

Visual, Conceptual and Mental References

Initial written statement.

Full arranged sequence of clips arranged and spliced throughout.
Each clip was sourced specifically from Black or pro-Black filmmakers (see credits)

"A self portrait is a representation of an artist, created by that artist. Consider for a moment. If that representation wasn't created by that artist at all. Instead it was created by someone else, with evil intent."

01/03

VISUAL AUDIT

01 SSENSE.COM

  • Unique feature imagery
  • 4up Shop
  • Large Look Product Pages
  • Categorized Editorial Buckets
  • Need to Know Collapsed Header & Footer

02 ARKET.COM

  • Featured Product & Stories
  • 4up Shop
  • Process & Material Story
  • Expanded Header Nav & Trending Items

03 ACNESTUDIOS.COM

  • Editorial Masthead
  • Store Images
  • Home Page Peeking
  • Style, Color and Size Nav
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Undefeated — Website and e-commerce redesign
Initiated December 2018, Completed February 2020 — Kendall Henderson, Dinesh Dave
Undefeated — Website and e-commerce redesign
Initiated December 2018, Completed February 2020 — Kendall Henderson, Dinesh Dave

Undefeated semi initial correspondence, containing initial brief document and Asset plan

A set of key UI/UX findings considered to be successful amongst category adjacent ecomm websites

Selected Direction, 03: Tetris Blocks—Beginning to ideate on a straight forward yet unique modular layout

R1 approved home page design

Full Presentation of our layout represented across primary and secondary pages.

He took my hand. Led me to the red carpet. I stopped myself before reaching the road, In objection. "But I have no shoes to dance the dance," I said. And In my objection I stepped into the shoes and his grin grew gaudier. With uncertainty and one crooked foot in front of the other, I began to dance. His talons now grip my bleeding hands. Descending came the shadow of my eyelids revealing the red carpet to me. So vast and so appealing! How could he be so kind to share all of this with me? Here we are many years later. Me facing the devil, dancing the same dance of yesterday. 

After the uprisings last year and even before then I've been consistently thinking about how we can successfully achieve our visions without the coercion  of capitalism. When I think about the type of career I want to build for myself it has a lot to do with the freedom to express myself in the way I see the best fit. Entering the world of photography has been both invigorating and uninspiring simultaneously . There is this unfortunate fixation on someone being the first and the youngest that creates a delusion around assumed access. "Responsibility without power is a mockery and a farce." (W.E.B. Du Bois) 

Will we have proper time to grow and nurture our gifts? When each institution that we assimilate to is owned by the prior stakeholders, who is really in control? Is first and young, the path to power and true growth? Is this really all we have to offer as the image-makers of the future? I dream about being able to create my visions without the transactional conditioning of capitalism and you all should too. I will be the first to say that I am guilty of this as well, and the problem can not be solved by one individual. We might be "getting money", but we should be careful about the mirages we sell to our communities, especially when it means selling our identities back to us. What will be left of us? 

There's a responsibility that rests on the shoulders of photographers who are Black to not be lazy about propping up false images. As image-makers, we have a responsibility to perception, and it's better to tell the truth than to feed a lie. Buying from Black-owned businesses does not mean subscribing to capitalism although be it at the moment supporting us. And at the same time, it's unfair, isn't it? It's unfair that we shouldn't indulge the vain luxuries that come with participating in the democratization of telling the world what it means to be Black in America. It's unfair, isn't it? Is it unfair that we might hold the "youngest Black photographer" accountable for pretending to be an agent of change in the face of cronyism and ignorance? It is disappointing to see advertisements and magazine covers be enough to satisfy our years of effort. Shaking the table and shaking hands are two different things. 

Some of our focus seems to be on false progress; here we are a year later assimilated into what we preached against. I may never be the "first," "youngest," or give up my body to the old and wicked who lust at it, nor do I desire to, and that's okay. My identities are sacred to me. So, if I have to dance the dance I hope I'm able to save myself from the dance when I can. My aim is to hold the door open and lend a hand when and where I can. We're all guilty on the red carpet and not a single person is to blame. We all have red hearts and blood on our hands. 

Not much has changed, and all is well in the devil's heaven.

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Red Pedestal – A Subtle Image Critique
Completed March 2021 — Adraint Khadafhi Bereal
Red Pedestal – A Subtle Image Critique
Completed March 2021 — Adraint Khadafhi Bereal

The Essay

Image 1

Image 2

Image 3.
Styling:@caribenacowgirl Model:@aheem_sosa Set Design:@dstroiker Photo Asst:@_juntan

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2020 Product Edition — Various apparel and merchandise items designed within the studio
Initiated September 2020, Completed November 2020 — Kendall Henderson, Thee Tham
2020 Product Edition — Various apparel and merchandise items designed within the studio
Initiated September 2020, Completed November 2020 — Kendall Henderson, Thee Tham
®(C) PRON